By November 11, 2015December 19th, 2017Strategy

When you are not a painter and you walk into a museum, you see finished products—inconceivable framed miracles…or at least great feats created by the combination of a brush and some paint.

But, when an artist invites you into his/her creation process—letting you see the generation of every line and curve, asking for your ideas, valuing your input—the miracle doesn’t just happen, it is sketched before your very eyes. And so, it takes on a new shape.

Afterwards, it is likely you still can’t paint a masterpiece on your own or reproduce what you’ve seen, and the finished project and the artist are still awe-inspiring, but now you understand and feel…well… familiar with them both.

Because you have seen them. Because you’ve been included. Because your ideas are in there, too.

  • A sketch is neither finished nor unfinished.
  • A sketch communicates an idea, but leaves room for improvement.
  • A sketch is custom, personalized.
  • A sketch is original, born in the moment.
  • Anything can be sketched.

You don’t need a pencil and paper and you don’t need to be an artist. Sketch a budget, a light plot, a meeting agenda, a theme concept, a plan, a garden, a school, a house. Use your voice, numbers, feelings, hands, computer.

In our daily lives, we all spend time as the artist and as the ‘one that walks into the museum.’ Look at it from the artist side now: when you are the expert and you post or present or pitch your wares…it’s a little overwhelming, too. It’s not all, “I’m the expert, I am God.” You have to put yourself completely out there, and people might not like what they see. Which means, they might not like your work — they might not like you.

So, sketch with them. Bring them into the process. So that you both own it. And you co-create this masterpiece…or you both raise your pencils again and head back to the drawing board. Together.

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